Budweiser - Lets Chill America - One Show Young Ones 2019 Finalist

Brief: Make Budweiser the “beer of the american People”

insight: People have lost faith in american institutions

Strategy: Budweiser is an american institution everyone can be proud of / agree on

Big idea: Presidential candidate running on a platform everyone can agree on

Writers: Paul Choza, Bill Gnarducci

Art Director: Thuy Truong

Case study video

Bud E. Wiser For America

Who doesn’t like cold beer? Yeah, we all know an asshole who knows the temperature you serve each style of beer, but I’m talking about an American institution you shotgun, share with the in-laws at your cash-bar wedding, and order at the bar without feeling like a fratty douche or someone who might as well be wearing a shirt that says “PLEASE TALK TO ME ABOUT BEER, PLEASE”.

Ice cold beer in your stomach feels so good it ought to be illegal, and for a number of people, it is. But that won’t stop cold beer from fixing this country, because cold beer is the starting point of getting people to find a common ground, to help us see each other’s similarities, and to look beyond our differences.

I can guarantee you will not find one beer drinking person who would take a sip of cold refreshing beer and send it back because it was not warm enough. You will not find this person. I will quit the biz if the existence of this person is ever verified.

Bud Wiser represents one of the best things about this country: Beer. Let’s remind people that we are all the same when you’re drinking a beer.

Bud Wiser, stylized Bud E. Wiser for added credibility, may be exactly the politician America needs in office. The 2020 Presidential election is the perfect stage for Bud to engage the public, agitate the establishment, and start a revolution by having us come together.

By finally getting the beer we deserve, we can finally be the country we deserve.

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budforpres.com - Live Webpage

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Presidential Announcement

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Instagram - Public Service Announcement

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