truth.org - Obey

Brief: end the teen vaping epidemic

Insight : juul markets to teenagers

Strategy: show that Juul Makes ads that target Teens

Big Idea: see the truth

Writers: Paul Choza, Bill Gnarducci

Art Director: Paul Choza

 truth.org - Billions

Brief: End the teen vaping epidemic

Insight: Cofounders of Juul have made billions selling their product to teens

big idea: juul cofounders love the teen vaping epidemic